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Good things come to those who bait.
Fishing is a sport of patience. You bait your hook, cast your line and wait. Some days you spend hours casting and reeling before feeling that glorious tug at the end of your line. But it’s worth the wait when you finally catch yourself a good-sized trout or a sneaky bluegill.
It’s no wonder fishing was one of Booker Noe’s favorite pastimes. As the creator of Knob Creek Bourbon and sixth-generation Master Distiller, he knew a thing or two about patience. After all, bourbon takes years to age to perfection, and in the case of Knob Creek® Straight Bourbon Whiskey, it takes 9 years to develop that big, full flavor.
But for Booker’s son, Knob Creek® Master Distiller Fred Noe, sometimes the key to great fishing was a little impatience. You see, when he was young, he and Booker used to fish in several different ponds on the property. One day, when Fred wasn’t having any luck, he moseyed on over to the hot water pond just next to him. He’d never thought to
Are We There Yet?
This year, take your summer trip from beach to bourbon by visiting the birthplace of America’s Native Spirit: good ‘ol Kentucky. According to National Geographic Travel, Central Kentucky is bourbon country. The bluegrass byways and winding roads throughout make for the perfect summer road trip. And a drive along the Kentucky Bourbon Trail® will provide a dream itinerary chock-full of bourbon distilleries just waiting to be toured and tasted.
The trail breezes through Louisville, Knob Creek, Bardstown, Clermont, Loretto and Georgetown, where the best of bourbon call home. You’ll want to spend some extra time in Clermont, home of 2015’s Best Bourbon, Knob Creek®, of course. There you can dump a barrel of Knob Creek® Bourbon or help it along the bottling line on the Jim Beam Distillery Tour. Who knows, you might even run into Master Distiller, Fred Noe. Ask him for a picture and he may just stick around and teach you how to do the Kentucky Chew.
And as far
Land of the Free, Home of the Bourbon
In 1964, a congressional resolution designated bourbon whiskey as “a distinctive product of the United States,” meaning that no other country can produce a whiskey and call it bourbon.
This month, there’s no better way to celebrate America’s independence than with America’s own Native Spirit. Try our refreshing Dog Days cocktail, perfect for a hot, 4th of July barbecue:
DOG DAYS DRINK
1½ parts Knob Creek® Rye Whiskey
½ teaspoon absinthe
1¾ parts freshly squeezed lemon juice
1¾ parts simple syrup* (see below)
2 parts bottled ginger beer
1. In a mixing tin, add spirits, juice and syrup.
2. Fill tin with ice and shake vigorously for at least 6 seconds.
3. Strain into a Collins glass over fresh ice and top with ginger beer.
4. Garnish with a lemon wheel and mint sprig.
*Simple Syrup Recipe
1. Combine equal parts of sugar and water in a saucepan.
2. Bring to a boil, stirring constantly, until sugar is fully dissolved.
My Old Fashioned Man
“Call me old fashioned but…”
“Why when I was your age…”
“…Boy they just don’t make ‘em like that anymore”
For many of us, stories and lessons from our fathers always started or ended with one of these phrases. And even though these words were usually met with an eye roll, we’d be lying if we said there wasn’t always a hint of truth in them.
Our dads reminisce about the good ‘ol days because well, they really were pretty damn good. Especially when it comes to bourbon. Knob Creek’s old man, Booker Noe, was frustrated that bourbon just didn’t taste the way it used to. He wanted to restore its pre-Prohibition standards, before they started rushing it, watering it down and adding all sorts of junk to it. Luckily, we didn’t roll our eyes. We embraced the big, full flavor of Knob Creek® and now recognize it as real bourbon, the way it was meant to be. Not to mention, if you knew Booker, you knew he wouldn’t take too kindly to you
Life Lessons from the Father of the Modern Small Batch Bourbon Movement
“Yes Sir, Booker.” Is that how you answer a sixth-generation Master Distiller and the father of the modern small batch bourbon movement? It is when that man also happens to be your dad.
Growing up, Fred Noe, now seventh-generation Master Distiller himself, had a lot to learn. His father, Booker Noe, was a big man with an even bigger responsibility to teach his son not only about living a good life, but also about making damn great bourbon.
Fred recounts memories of his childhood in his book, Beam, Straight Up. He remembers when he was younger, Booker used to take him to the distillery and just let him explore. “Booker didn’t really make a point of teaching me anything at that time. For the most part, he just let me roam.”
Eventually the time for bourbon lessons came, and Fred began working at the distillery. But he sure didn’t start as Master Distiller. “I started on the bottling line. Clermont plant. Night shift. Relief supervisor. It wasn’t
With this Bourbon, I thee Wed
As the saying goes, “If you love bourbon so much, why don’t you just marry it?” Listen, if we could, we would. One sip of that big, full flavor and we’re smitten. But since you can’t legally marry a bottle of bourbon (we checked), the next best thing is to bury it.
The Southern wedding tradition of “burying the bourbon” exists to ensure it won’t rain on a couple’s wedding day. Simply bury a bottle of bourbon at the ceremony site exactly one month before the wedding and you’ll have clear skies for your “I dos.” Just be sure the bottle is completely full and buried upside down.
Now the tradition doesn’t specify a brand, but we suggest the big, full flavor of Knob Creek. Just remember to mark the spot you buried it to avoid spending your wedding night digging instead of, well you know.
The Proof is in the Flavor
Palate Punch. Whiskey Whamee. Bourbon Boo-yah. Heat is a taste descriptor that refers to the influence the proof has on the bourbon’s flavor. If you’ve ever taken a sip of our delicious bourbon and found yourself letting out a good ol’ “Woo-ee!” - that’s heat.
Now nobody likes to taste all burn and no bourbon, so Knob Creek® Straight Bourbon Whiskey is bottled at an honest 100 proof, and is patiently aged in new, charred American Oak barrels to bring out the deep, toasted flavors of the wood and its sugars. The heat you taste in our bourbon is always perfectly balanced with the big, full flavors of oak, caramel and fruit.
Knob Creek® Bourbon is whiskey the way it was meant to be. The proof is in the flavor.
Call Us Old Fashioned
The Old Fashioned cocktail.
The original bourbon cocktail.
The original cocktail?
Nowadays when you order an Old Fashioned, a good bartender will ask if you have a bourbon preference. But it wasn’t always this way.
In 1806, a cocktail was defined as, “a potent concoction of spirits, bitters, water and sugar.” And if that recipe sounds familiar, you’ve done your bourbon homework. Because that, brothers and sisters, in its purest form, is an Old Fashioned.
As the 1800’s progressed, bartenders began experimenting more with cocktails, adding in every ingredient under the sun. This left some drinkers longing for the simpler days. So people started ordering their drinks “the old fashioned way,” thus coining the term.
Where and when bourbon became the established spirit in the recipe is up for debate. Many believe it was in Louisville, Kentucky around 1895 at the Pendennis Club where bartender Martin Cuneo claimed to have “invented” the Old
Happy Mother’s Day from Knob Creek
Behind Every Great Bourbon, There’s An Even Greater Woman.
As mother to Master Distiller, Fred Noe, and wife to Knob Creek® Creator, Booker Noe, Annis Noe sure is the woman behind the bourbon. And although she doesn’t have a fancy title like Booker and Fred, she is one damn great mom.
Now, we all know that Booker was quite the character. His big personality could sometimes be a handful. But Annis is his exact opposite, the perfect complement to him. She’s tiny, quiet and patient and she happily put up with Booker’s crazy shenanigans and obsession with flavor.
She’d often have to give up her kitchen so that Booker could play chef and experiment with new recipes. He’d putter around working on some concoction and it would drive her nuts. Fred says, “he fancied himself a cook and he usually made a mess of things. My mom, she was the real cook.” But that didn’t stop Booker from trying. He aimed for perfection in every recipe and wouldn’t quit till he
The Sweet Taste of Victory
Bourbon fans, it’s time for a toast. So raise your glasses and join us in celebrating the naming of Knob Creek® Bourbon as “Best Bourbon” at the 2015 San Francisco World Spirits Competition.
Now this competition is no pony race. It’s the largest, most influential international spirits competition in America, with a judging panel chock full of prestigious spirits experts. For the past 15 years, it has received record-breaking entries from 41 states, 66 countries and in 90 different classifications. This is the big-time folks.
The competition is judged with a blind-taste test by 41 of the world’s best palates. Knob Creek® Bourbon was chosen over 95 other premium bourbons, from small, craft brands to the biggest names in bourbon, winning a Double Gold medal and that prestigious title of “Best Bourbon.” We’re happy to see that big, full flavor is once again defining bourbon in this era, the way it was meant to be.
And although Knob Creek® creator,