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My Old Fashioned Man
“Call me old fashioned but…”
“Why when I was your age…”
“…Boy they just don’t make ‘em like that anymore”
For many of us, stories and lessons from our fathers always started or ended with one of these phrases. And even though these words were usually met with an eye roll, we’d be lying if we said there wasn’t always a hint of truth in them.
Our dads reminisce about the good ‘ol days because well, they really were pretty damn good. Especially when it comes to bourbon. Knob Creek’s old man, Booker Noe, was frustrated that bourbon just didn’t taste the way it used to. He wanted to restore its pre-Prohibition standards, before they started rushing it, watering it down and adding all sorts of junk to it. Luckily, we didn’t roll our eyes. We embraced the big, full flavor of Knob Creek® and now recognize it as real bourbon, the way it was meant to be. Not to mention, if you knew Booker, you knew he wouldn’t take too kindly to you
Life Lessons from the Father of the Modern Small Batch Bourbon Movement
“Yes Sir, Booker.” Is that how you answer a sixth-generation Master Distiller and the father of the modern small batch bourbon movement? It is when that man also happens to be your dad.
Growing up, Fred Noe, now seventh-generation Master Distiller himself, had a lot to learn. His father, Booker Noe, was a big man with an even bigger responsibility to teach his son not only about living a good life, but also about making damn great bourbon.
Fred recounts memories of his childhood in his book, Beam, Straight Up. He remembers when he was younger, Booker used to take him to the distillery and just let him explore. “Booker didn’t really make a point of teaching me anything at that time. For the most part, he just let me roam.”
Eventually the time for bourbon lessons came, and Fred began working at the distillery. But he sure didn’t start as Master Distiller. “I started on the bottling line. Clermont plant. Night shift. Relief supervisor. It wasn’t
With this Bourbon, I thee Wed
As the saying goes, “If you love bourbon so much, why don’t you just marry it?” Listen, if we could, we would. One sip of that big, full flavor and we’re smitten. But since you can’t legally marry a bottle of bourbon (we checked), the next best thing is to bury it.
The Southern wedding tradition of “burying the bourbon” exists to ensure it won’t rain on a couple’s wedding day. Simply bury a bottle of bourbon at the ceremony site exactly one month before the wedding and you’ll have clear skies for your “I dos.” Just be sure the bottle is completely full and buried upside down.
Now the tradition doesn’t specify a brand, but we suggest the big, full flavor of Knob Creek. Just remember to mark the spot you buried it to avoid spending your wedding night digging instead of, well you know.
The Proof is in the Flavor
Palate Punch. Whiskey Whamee. Bourbon Boo-yah. Heat is a taste descriptor that refers to the influence the proof has on the bourbon’s flavor. If you’ve ever taken a sip of our delicious bourbon and found yourself letting out a good ol’ “Woo-ee!” - that’s heat.
Now nobody likes to taste all burn and no bourbon, so Knob Creek® Straight Bourbon Whiskey is bottled at an honest 100 proof, and is patiently aged in new, charred American Oak barrels to bring out the deep, toasted flavors of the wood and its sugars. The heat you taste in our bourbon is always perfectly balanced with the big, full flavors of oak, caramel and fruit.
Knob Creek® Bourbon is whiskey the way it was meant to be. The proof is in the flavor.
Call Us Old Fashioned
The Old Fashioned cocktail.
The original bourbon cocktail.
The original cocktail?
Nowadays when you order an Old Fashioned, a good bartender will ask if you have a bourbon preference. But it wasn’t always this way.
In 1806, a cocktail was defined as, “a potent concoction of spirits, bitters, water and sugar.” And if that recipe sounds familiar, you’ve done your bourbon homework. Because that, brothers and sisters, in its purest form, is an Old Fashioned.
As the 1800’s progressed, bartenders began experimenting more with cocktails, adding in every ingredient under the sun. This left some drinkers longing for the simpler days. So people started ordering their drinks “the old fashioned way,” thus coining the term.
Where and when bourbon became the established spirit in the recipe is up for debate. Many believe it was in Louisville, Kentucky around 1895 at the Pendennis Club where bartender Martin Cuneo claimed to have “invented” the Old
Happy Mother’s Day from Knob Creek
Behind Every Great Bourbon, There’s An Even Greater Woman.
As mother to Master Distiller, Fred Noe, and wife to Knob Creek® Creator, Booker Noe, Annis Noe sure is the woman behind the bourbon. And although she doesn’t have a fancy title like Booker and Fred, she is one damn great mom.
Now, we all know that Booker was quite the character. His big personality could sometimes be a handful. But Annis is his exact opposite, the perfect complement to him. She’s tiny, quiet and patient and she happily put up with Booker’s crazy shenanigans and obsession with flavor.
She’d often have to give up her kitchen so that Booker could play chef and experiment with new recipes. He’d putter around working on some concoction and it would drive her nuts. Fred says, “he fancied himself a cook and he usually made a mess of things. My mom, she was the real cook.” But that didn’t stop Booker from trying. He aimed for perfection in every recipe and wouldn’t quit till he
The Sweet Taste of Victory
Bourbon fans, it’s time for a toast. So raise your glasses and join us in celebrating the naming of Knob Creek® Bourbon as “Best Bourbon” at the 2015 San Francisco World Spirits Competition.
Now this competition is no pony race. It’s the largest, most influential international spirits competition in America, with a judging panel chock full of prestigious spirits experts. For the past 15 years, it has received record-breaking entries from 41 states, 66 countries and in 90 different classifications. This is the big-time folks.
The competition is judged with a blind-taste test by 41 of the world’s best palates. Knob Creek® Bourbon was chosen over 95 other premium bourbons, from small, craft brands to the biggest names in bourbon, winning a Double Gold medal and that prestigious title of “Best Bourbon.” We’re happy to see that big, full flavor is once again defining bourbon in this era, the way it was meant to be.
And although Knob Creek® creator,
Get Inducted into the Old Fashioned Hall of Fame
The Old Fashioned. Not only is it considered the original bourbon cocktail, it’s also widely believed to be one of the first ever cocktails in general, dating all the way back to the early 1800’s. Although the framework of the cocktail is simple – spirit, sugar and bitters – it has evolved over the years through countless variations and innovations, transforming this classic cocktail into somewhat of a legend.
Now you can pay tribute to this legendary bourbon cocktail by submitting your Old Fashioned photos to the Knob Creek® Old Fashioned Hall of Fame. Simply post the photo to Instagram using the hashtag #KNOBCREEKOF. Photos will be posted on our Facebook page, and winners will be selected and featured as the newest Hall of Fame inductee.
We’ve recently been named 2015’s Best Bourbon, so it’s time to find 2015’s Best Old Fashioneds. Now find yourself a good-looking Old Fashioned with big, full flavor and let’s make it one to remember.
Mint Old Fashioned
ju·lep (ˈjo͞oləp/): a sweet flavored drink made from a sugar syrup, sometimes containing alcohol
Call us stubborn, but even though it’s race day in Kentucky, you won’t find us sipping on the ever -popular mint julep. To inspire a big win, we need the big, full flavor of Knob Creek® Bourbon paired with a fresh take on the original bourbon cocktail. Enter: the Mint Old Fashioned.
Mint Old Fashioned
• 2 parts Knob Creek® Kentucky Straight Bourbon Whiskey
• 2 tsp. simple syrup
• 3-4 dashes of aromatic bitters
• 8-10 mint leaves
• 1 mint sprig
• 1 orange twist
• Add simple syrup, bitters and mint leaves to an old fashioned glass
• Proceed to muddle
• Pour bourbon into the glass and add a large piece of fresh ice
• Stir until drink is cold and ingredients have mixed
• Garnish with a mint stem and orange twist
“A Bourbon Man’s Work Is Never Done”
Master Distiller. Though the title has carried different meanings over time, there’s been recent debate that some may be taking shortcuts to earn the status. For life-long bourbon makers, calling yourself a Master Distiller after only a few years in the business is a bit of a, well, it just isn’t right. After all, to truly master something, you’ve got to spend most of your life working at it.
So what does it mean to become a master of bourbon? To answer that, we look no further than our own creator, 6th generation Master Distiller, Booker Noe. The grandson of Jim Beam, Booker was practically born bourbon royalty. He grew up around the family business and began working at the distillery when he was 21. And for the next 50 years, he basically never stopped working.
Now just to be clear, we’re not talking about working in a 9-5 sense here. Hell, Booker didn’t even have “work hours.” You could often find him at the distillery on the weekends when no